Casino New Year Eve Party
Serenity
&
Celebration
Bringing the serenity of a peaceful night but the celebration of a new year. This event is the benchmark for casual elegance. These assets were used across the casino to celebrate the new year.
If there’s one consistent wish in the moments leading up to a new year, it’s a wish for things to be better. This theme is meant to embody the perfect night, clear skies ahead, with a little razzle-dazzle.
INVITATION
The Invitation sets the mood for the whole event. Along with the celebration invite multiple offers were sent to guests. In the process of construction space for variable information had to be added. Working with our database team I was able to gain insight into how much space to leave for the variable data without detracting from the design. Using a thick stock and adding glossy details enabled the invitation to not only look elegant but feel luxurious.
DIGITAL
Creating digital becomes a question of what needs to be included where. Each of the 10-15 sizes is shown on a different screen, all must be legible and attractive. While the 1920x1080 size remains on screens for 15-20 seconds close to guests, our marquee size needs to be read at 60 mph as prospective guests drive by in their vehicles.
Print Media faces similar issues to digital media, but with the added complication of contrast in low light situations confronted in a casino. Creating Table numbers, Seating Tickets, monument signs, and Posters in one style, I along with the special events teams was able to create a cohesive experience for our New Years’ Eve Guests.
