The Daily Brew
Cozy Caffination
In a society that appreciates the grind more than anything else, there has to be a place to come and just exist. Somewhere cozy where you can refuel your body and soul that makes you feel at home. The Daily Brew is one of those places.
Cozy in the winter, cheerful in the summer.
a bad day with coffee is better than a good day without coffee
-leanna renee hieber
Logo Design
What do you stand for? The Daily Brew stands for a warm cup of coffee when it’s cloudy, a soft place to rest while you recharge for your day. Starting with the basic shapes of upper case B and D, the goal was to create a logo that could be used in every other asset. Scroll down to see that in action.
Large Format Printing
Are you lost when you approach a coffee counter wanting something new? We found that was true with our customers too. With a simple infographic illustration, you can see exactly what’s in your cup.
Branding Guide
Consistency is key. As for most businesses you recognize the feel before you recognize the logo. A branding guide’s function is to keep the look and feel consistent throughout all customer communications. The trick is doing this in a way that won’t stifle the creative juices of those that work with the branding on a daily basis.
Monthly Stickers
Monthly stickers not only start our month strong with sales but give us a way to advertise to core communities that value smaller brands. With the use of our logo and name on every sticker, they are easily recognizable, promoting growth.
App Design
The new app design keeps The Daily Brew on their mind. With infrequent, but meaningful notifications we keep in contact with customers and remind them that their happy place is just a few blocks away.
