The Cabinet
Supplies With a Purpose
Any store sells Office Supplies, but do they give back?
The Cabinet strives to elevate the shopping experience by inspiring others to donate their time or money by example. Each publication features 2 inspiring individuals who have gone above and beyond in their communities. This publication features a teacher who found new ways to communicate with her students virtually and a lawyer that is fighting for families to stay together through immigration. These individuals highlight their favorite office supplies from The Cabinet and receive a gift certificate.
organizing is a journey, not a destination
– anonymous
Logo Design
Back to the basics. The Cabinet will pull you in with its classic feel, and keep you there with its calming, organized approach to advertising. Using a familiar typeface in two weights, the Cabinet has a stable feel. Continuing the use of basic shapes and soft colors, the theme continues throughout the magazine.
Magazine
Consistency of Theme. In continuing the theme of simple shapes and lines, the magazine sprawls out to encompass the winners of the month as well as the highlighted products of the month. The layout exudes a playful luxury. From college students to professionals, everyone works better with a color-coordinated desk space.
