The Medicine Wheel Podcast Branding

This project involved creating a comprehensive branding scheme for the Medicine Wheel Podcast, including a logo, color palette, and visual identity.

Design Process:

• Initial Research: I analyzed the client's provided images to understand their preferred aesthetic.

• Mood Boards: I created mood boards to explore potential color schemes and visual elements.

• Logo Development: Based on the client's feedback, I developed a unique logo that incorporated elements of a dream catcher and a mandala.

• Branding Consistency: The final logo established a strong foundation for the overall branding of the podcast, guiding the design of the website and other marketing materials.

Outcome:

The Medicine Wheel Podcast launched in late 2019 with a cohesive and memorable brand identity. The logo design successfully captured the essence of the podcast's holistic care philosophy and provided a visually appealing representation of the brand.